About the initiative

Although advancements in technology and artificial intelligence have helped us make vast strides in how we do business, the one thing they won't replace in the next 100 years is people’s ability to collaborate and apply critical thinking.

thinkfwd was founded by a group of creative entrepreneurs with a vision to help teams develop these skills and champion the positive impact that curiosity and creative thinking can truly have on businesses.

Pete Sena

Pete Sena

Lead Inventor

Well-versed in all aspects of design, technology, and business, Pete is an industry leader in design thinking. In addition to helping startups and fortune 50s through design thinking workshops, he presented on the topic at Pepsico, LEGO, and Yale.

An entrepreneur in every sense: he taught himself to code in the corner of a Barnes and Noble, referencing programming books (by hand). Now he sits as both CEO and Chief Creative Officer of a digital marketing agency based in New Haven, CT

Joe Pilcavage

Joe Pilcavage

Lead Inventor

An award-winning agency veteran, Joe is a high energy, results-driven perfectionist and multidisciplinary designer who heads up the creative department at Digital Surgeons, a digital demand consultancy in New Haven, CT.

Specializing in design thinking, brand design, and digital business model innovation, Joe has worked on a number of global businesses that span various industries and stages, from early stage startups to B2C challenger brands and B2B enterprise organizations.

Adam Chambers

Adam Chambers

Innovation Catalyst

Adam is an award-winning full stack engineer who lives for creative technology and pushing the boundaries where design, technology, and business intersect. Heading up Technology at Digital Surgeons his work spans across a range of brands, from early-stage startups to fortune 50’s.

Adam is passionate about design systems and component driven architecture, his work sets up brands for success in the world of rapid iteration and content creation.

©2020 thinkfwd. All rights reserved.
Made in CT